Bluesoft is an agency specialized in digital reputation by developing tech-based solutions to meet their clients’ online needs. From digital marketing; creativity/web development to social media, they implement digital strategies based on SEO optimization. Their process involves an in-depth analysis of a brand’s target audience as well as the relevant keywords so that its services can be ranked in the first pages of a search engine like Google. In this scenario, the challenge was: “Tomás! Come up with an article to post on our blog blending your storytelling expertise with what we do.” Following a meeting with Bluesoft’s CEO and some online search about the company, the storyline was ready to be put in place. The fact that they started out in a garage as pure programmers and, over the years, reshaped their business model towards digital marketing turned out to be a major differentiation factor.
DIGITAL REPUTATION – WOW FACTOR
Clients’ testimonials on their Facebook page were the best indicator of why no one in the team undertakes sales’ responsibilities.